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This Is Hard Rock. Keep it cool, authentic and irreverent. Don't drop F-bombs and remember to Love All - Serve All. Descrizione lunga Born in London to American parents, now a citizen of the world, Hard Rock brings you experiences that rock, whether online, on vacation, or on your lunch break. Some companies have a history that stays firmly in the past. We're fortunate to have a legacy that permeates our present like a classic song, not with nostalgia, but as the reminder of a timeless foundation and simple beginnings. When you consider we have over 192 locations, which include restaurants, hotels, casinos, and live music venues, in 60 countries, it's hard to believe that it all started so innocently: the search for a good burger. #ThisIsHardRock